We attach an NFC chip or QR code, which can be scanned by smartphones and other mobile devices, to physical products. We then create a freely designable landing page for the digitized product on the web. As soon as the customer scans the QR code or NFC chip, he is redirected there. This opens up a whole new range of possibilities for interaction and involvement: information on anti-counterfeiting and traceability, multimedia formats such as videos, vouchers, general lead generation, social media campaigns, shopping opportunities with special offers, video games, to name but a few.