Everything is going digital. And smart. Textiles too? Digitization is on everyone's lips and also offers a lot of potential for marketing and merchandising. RFID, for example, also offers new possibilities for the traceability of products and the control of supply chains.
With new, exciting innovations, we offer your products, for example your club's jersey, and accompanying marketing measures additional potential for stories and added value.
How do we do that?
We attach an NFC chip or QR code, which can be scanned by smartphones and other mobile devices, to physical products. We then create a freely designable landing page for the digitized product on the web. As soon as the customer scans the QR code or NFC chip, he is redirected there. This opens up a whole new range of possibilities for interaction and involvement: information on anti-counterfeiting and traceability, multimedia formats such as videos, vouchers, general lead generation, social media campaigns, shopping opportunities with special offers, video games, to name but a few.